Established in 2003, the Sarawak Hornbill Tourism Awards, which is endorsed by the Ministry of Tourism, Creative Industry, and Performing Arts Sarawak, honours exceptional contributions to Sarawak’s tourism sector. Recognising excellence, innovation, and commitment, these awards showcase Sarawak’s diverse offerings and promote quality service. A panel of distinguished selection committee ensures that the awards symbolise dedication to driving the state’s vibrant tourism industry to high standards.