AWARDS
Nomination Date
Open: March 25, 2024
Close: April 30, 2024
Award Categories
Best Tour Operator, Agents & Packages
Best Accommodation
Best Customer Service For Tourist GuidingBest Tour Operator, Agents & Packages- Best Tour Operator
This award recognizes the exceptional tour operator in Sarawak who consistently delivers unparalleled travel experiences to their clientele through a commitment to professionalism, service excellence, and innovation. - Best Overseas Travel Agent
This award recognizes the best overseas travel agent who has made exceptional contributions in promoting Sarawak as a tourist destination and significantly increased visitor arrivals to the state. - Most Unforgettable Tour Experience
This award recognizes the most unforgettable tour experience created and offered by a Sarawak travel operator. This package must showcase the unique offerings of Sarawak, immersing guests in the state’s rich culture, captivating landscapes, and diverse activities. The winning tour experience must demonstrably attract visitors to Sarawak and contribute to its positive image as a premier travel destination. - Most Captivating Special Interest Experience
This award recognizes the most captivating special interest experience offered in Sarawak. This can be a unique activity, tour package, or program developed and managed by Sarawak-based companies or communities. It should cater to specific interests and passions, immersing guests in the cultural richness, natural beauty, and diverse offerings of Sarawak. The winning experience must demonstrably attract visitors from overseas and contribute to promoting Sarawak as a premier travel destination for special interest tourism.
Best Accommodation- Best Hotel Experiences – 5 Stars
- Best Hotel Experiences – 4 / 3 Stars
- Best Hotel Experiences – 2-star & Below & Innovative Accommodations
- Best Homestay Experiences
This award recognizes hotels and other accommodation providers across Sarawak who consistently deliver exceptional guest experiences, showcasing the best aspects of Sarawak’s hospitality and contributing to the state’s positive image as a tourist destination.
Best Customer Service For Tourist Guiding- Best Tourist Guide (Regional Specific Tourist Guide / Park Guide)
This award recognizes the outstanding tourist guide in Sarawak who consistently delivers exceptional customer service and fosters remarkable experiences for visitors. This individual exemplifies professionalism, knowledge, and dedication, ensuring that tourists discover and appreciate the wonders of Sarawak to the fullest.
Best Dining, Retail & Recreational Experiences![](https://shta.com.my/wp-content/uploads/2024/03/doctor-walking-in-the-hospital-free-photo-scaled.jpeg")
Best Special Interest Tourism
Best Attractions ExperiencesBest Dining, Retail & Recreational Experiences- Best Fine Dining Experiences –
- Best Casual Dining Experiences
This award recognizes outstanding dining establishments in Sarawak that consistently deliver exceptional culinary experiences. These restaurants create remarkable atmospheres, showcase the finest local ingredients, and contribute to Sarawak’s reputation as a premier food destination. - Best Tourism Shopping Experiences
This award recognizes the outstanding retail establishment or shopping mall in Sarawak that delivers a captivating and enriching shopping experience for visitors. The winning entry will showcase innovation, a unique retail mix, and a commitment to showcasing Sarawak’s cultural heritage, fostering a memorable experience for tourists. - Best Handicraft Product
This award recognizes the exceptional handcrafted product that embodies the rich cultural heritage and artistic essence of Sarawak. The winning entry will showcase outstanding craftsmanship, innovative design, and authenticity, capturing the hearts of visitors and promoting Sarawak’s thriving handicraft industry. - Best Spa & Wellness Experiences
This award recognizes the outstanding spa or wellness establishment in Sarawak that offers exceptional and rejuvenating experiences, promoting holistic well-being for visitors. The winning entry will showcase innovation, a commitment to using local elements, and a dedication to creating a transformative spa experience that reflects the unique character of Sarawak. - Most Captivating Entertainment Experience
This award recognizes the outstanding entertainment outlet in Sarawak that consistently delivers captivating and enriching experiences for visitors. The winning establishment will offer a unique atmosphere, high-quality entertainment options, and a commitment to showcasing Sarawak’s cultural identity, creating a lasting impression on tourists.
Best Special Interest Tourism- Best Medical Tourism Provider
This award recognizes the healthcare institution in Sarawak that consistently delivers exceptional medical services and facilities, attracting international patients and contributing significantly to the state’s reputation as a premier medical tourism destination. - Best SMM2H Agent
This award recognizes the SMM2H agent in Sarawak who demonstrates exceptional dedication and expertise in facilitating the SMM2H program, contributing significantly to attracting foreign residents and promoting Sarawak as a desirable second home destination. - Best International Education This award recognizes the outstanding educational institution in Sarawak that offers innovative and enriching learning experiences for international students through short term student exchange program or long term curriculum. The winning institution will demonstrate a commitment to attracting a diverse student body, contributing to Sarawak’s reputation as a vibrant and welcoming hub for international education.
Best Attractions Experiences- Most Captivating Visitor Attraction
This award recognizes the outstanding visitor attraction in Sarawak that consistently delivers immersive and unforgettable experiences for visitors, leaving a lasting impression and fostering deeper connections with Sarawak’s unique culture, heritage, and natural environment. - Best Community Based Tourism Initiative
This award recognizes the outstanding community-based tourism initiative in Sarawak that provides visitors with authentic and enriching experiences, fostering meaningful connections with local communities, culture, and the natural environment. The winning initiative will showcase a commitment to cultural preservation, sustainable practices, and community empowerment, contributing positively to Sarawak’s tourism industry.
Best Promotion and Social Media Contribution to the Tourism Industry
Best Tourism Events and Festivals Experiences
Special Hornbill AwardsBest Promotion and Social Media Contribution to the Tourism Industry- Best TV / Online Program on Sarawak
This award recognizes outstanding contributions to promoting Sarawak as a unique and captivating travel destination through various media channels. The winning entry will demonstrate exceptional creativity, innovation, and storytelling, effectively engaging audiences and inspiring them to experience the wonders of Sarawak. - Best Tourism Article Program on Sarawak
This award recognizes outstanding contributions to promoting Sarawak as a unique and captivating travel destination through various media channels. The winning entry will demonstrate exceptional creativity, innovation, and storytelling, effectively engaging audiences and inspiring them to experience the wonders of Sarawak. - Best Social Media Contributor
This award recognizes outstanding contributions to promoting Sarawak as a unique and captivating travel destination through various media channels. The winning entry will demonstrate exceptional creativity, innovation, and storytelling, effectively engaging audiences and inspiring them to experience the wonders of Sarawak.
Best Tourism Events and Festivals Experiences- Most Captivating Leisure, Arts & Culture Event
This award recognizes the outstanding leisure, arts, or cultural event held in Sarawak that creates exceptional and authentic experiences for attendees. The winning event will showcase authenticity, innovation, and a lasting positive impact, fostering deeper connections between visitors and the local community. It will contribute positively to Sarawak’s reputation as a vibrant and culturally rich destination. - Most Captivating Sports Tourism Event
This award recognizes the outstanding sports tourism event held in Sarawak that showcases excellence and innovation, while attracting visitors and generating positive economic and social impact for the region. The winning event will contribute to promoting Sarawak as a vibrant destination for sports tourism. It will also foster connections between athletes, spectators, and the local community, leaving a lasting positive impression.
Special Hornbill Awards- Special Award for Sustainability
This award recognizes the outstanding tourism business or community-based initiative in Sarawak that demonstrates exceptional leadership in sustainable practices. The winning entry will showcase a comprehensive approach to sustainability, considering environmental, economic, and social factors. It will inspire and motivate others in the tourism industry to adopt sustainable practices, contributing to a more responsible and resilient tourism sector in Sarawak. - Life Time Achievement (Individual / Organisation)
This award recognized the distinctive individual / organization’s contribution and professional achievement through major accomplishments toward the Sarawak’s tourism industry. - Special Recognition Award – Covid Era (Private Sector) – OPTIONAL
This award recognizes the exceptional efforts of individuals or organizations within the private sector in Sarawak that demonstrated outstanding resilience, innovation, and adaptation in the face of the Covid-19 pandemic (2020-2022). The winning entry will showcase its significant positive impact on the sustainability and growth of Sarawak’s tourism industry during a period of unprecedented challenges.